Ford SVT Vehicles Boost Company's Image
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At a time when competition between car companies is fierce, industry analysts say image is everything.
And nothing helps to bolster a company’s image more than an eye-catching, high-performance vehicle, according to Jim Hall, vice president of Industry Analysis for Auto Pacific.
“Every Mustang that goes down the road is an advertisement for Ford,” he said. “It’s hard not to see a new Mustang in traffic. And the Ford Shelby GT500 is going to be that on steroids.”
The GT500, which will be released next summer, is the newest entry from Ford’s Special Vehicle Team (SVT). Since its inception in 1993, SVT has sold more than 145,000 performance vehicles, including the Mustang Cobra, Mustang Cobra R, F-150 Lightning, SVT Contour and SVT Focus.
While SVT products add to the company’s bottom line, Hau Thai-Tang, director of Advanced Product Creation and SVT, agrees that their true value extends beyond direct profits.
“SVT high-performance products improve the company’s image and create a halo effect for the rest of the Ford lineup,” he said.
Randy Anderson of Anderson Ford in Clinton, Ill., is a performance enthusiast and an SVT dealer. He says his dealership has seen an increase in other vehicle sales as a result of SVT products.
“We have had a lot of new-to-Ford customers who bought SVT products from us and then came back down the road and bought an Explorer or Expedition or other Ford vehicle,” he said. “It’s been phenomenal. SVT had more front-page coverage in magazines like Car and Driver and Road and Track than we’ve had in history.”
Technorati Tags: Mustang Cobra, GT500, SVT